Guns, Ammo, and Product Managers

So presently there you are: the particular product manager for a boring product or service. How often include you caught your self gazing longingly more than at one of those iPhones, Kindles, or some other these highly desirable item and though in order to yourself “Now precisely why couldn’t I be the Product Supervisor for a great product like that will? ” I include one message for you – get over it. It turns out that there are other product manager which are responsible intended for products that are usually even less awesome than yours and even they are doing some incredible issues to make goods successful…

How One Goes About Purchasing Bullets
I’m certain that there are some of you out there that have very sturdy feelings about weapons and so on. Let’s put those feelings aside for a couple minutes and require a closer search at the issue of, what else, bullets. If a person are not an avid survivalist or hunter, you probably haven’t purchased bullets just before.

As it happens that people really value just what gun they purchase. However, bullets will be almost an afterthought purchase. Sorry about that bullet product or service managers. Rob Jogger over at the New York Instances got enthusiastic about this product conundrum when he researched a company called Alliant Techsystems (ATK)Building The Much better Bullet (Brand)
The particular next line regarding bullets that ATK brought out was called Combination. With this merchandise line the merchandise supervisors at ATK were targeting (sorry! ) the 25-35-year-old deer hunters. As a way to get their eye, typically the company created the new “aggressive” package design and even went so far as in order to add an evade label. They generally pimped the field.

The two of these products presented the ATK product managers the encounter that they desired in order in order to gain the self-confidence that they wanted to do their largest product launch to date. They lately rolled out a brand new line of bullets for duck seekers called Black Fog up. This time around they happen to be showing that they can recognize what needs to be able to be completed switch a commodity product into a must-have product.

ATK has partnered with a popular TV personality (in duck hunting circles): Phil Robertson who is known as the “Duck Commander”. They’ve also gone ahead and made a few “viral videos” in order to build some buzz around their fresh ammo. Just to show that bullets also play a new role in the particular 21st Century, they already have gone so significantly as to generate their very own very own public networking site called StormChasersNetwork.

Just to top things off, that they have also make certain that the box for the Black Fog up product virtually jumps off of the particular shelf. They dressed up up in some sort of bright color structure that is made to catch a hunter’s attention in addition to remind him involving the first lighting of day (which is the best time to always be hunting ducks).

Just what All Of This Means For A person
I can’t claim for sure what type of product you happen to be responsible for managing. Yet , I might bet that it’s possibly a little bit more interesting than a commodity merchandise like a bullet. In 5.56 ammo , no matter how boring you might find it, it’s almost certainly a whole whole lot more interesting compared to a bullet.

With a little luck this story about how the particular product managers at ATK were ready to see beyond the simple idea that they were incurred with trying in order to sell more regarding a commodity product that the other bullet makers should inspire you. The actual ATK product professionals did was in order to step into their user’s shoes and determine how they see typically the world. After they realized this, it probably is obvious as to just what they needed to be able to do.

Spend some time thinking about not what their product does, but rather what your clients is going to do with the product. This may stage the way front for how a person can turn your boring commodity-like merchandise into something that will take off like a (what else? ) bullet.

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